Feel like you’re posting on Instagram but getting… nothing back?

You’re not alone. So many talented beauty professionals put in the effort — posting lashes, offering discounts, following trends — but their business still isn’t growing. If that’s you, let’s fix it.

Here are 5 reasons your lash business isn’t growing on Instagram — and what you can do differently starting today.

1. You’re Speaking to Everyone (Which Means You’re Reaching No One) 

You post your lash work, but who is it actually for?

To grow your beauty business, you need to get super clear on who you want to attract. Are they students? Working women? Busy mums? Once you know this, you can create content that speaks directly to them.

Fix it:

Create a detailed ideal client avatar — inside my Instagram Blueprint, I show you exactly how to define and target your dream clients so your content connects.

2. You’re Not Giving People a Reason to Follow You

Let’s be honest — would you follow your own account? If it’s only full of lash photos and offers, you’re missing opportunities to show personality, give value, and build trust.

Fix it:

Mix up your content with:

• Educational tips (aftercare, lash types, retention advice)

• Personal posts (why you started your business, behind the scenes)

• Client transformations & social proof

3. Your Profile Isn’t Doing the Work For You

 When someone lands on your page, you’ve got 3 seconds to hook them.

Your bio, highlights, and pinned posts need to make it super clear:

• Who you are

• What you offer

• Who you help

• What action to take next

Fix it:

Use my free Instagram Bio & Highlights Guide (download here) — or grab the full Instagram strategy in the Beauty Boss Instagram Blueprint.

4. You’re Not Using the Algorithm to Your Advantage

The algorithm isn’t your enemy — but you do need to understand it.

Posting at random times, using the same hashtags, or ignoring Reels can hold you back.

Fix it:

Post consistently, use a mix of content formats (Reels, carousels, Stories), and don’t be afraid to test and tweak. Track what works and do more of it.

5. You’re Not Turning Followers Into Clients

 Even if you’re getting likes and views, it won’t grow your business unless you’re converting those followers into bookings or sales.

Fix it:

Use stronger CTAs like:

• “DM me the word LASH to book”

• “Tap the link in bio to grab your freebie”

• “Save this post if you want longer-lasting lashes”

Inside my Instagram Blueprint, I share caption formulas, content types, and DM strategies that actually convert.

Ready to Turn Instagram Into Your Booking Machine?

If you’re tired of posting with no results, it’s time to switch up your strategy.

The Beauty Boss Instagram Blueprint walks you step-by-step through building a content plan that attracts, engages, and converts.

Grab your copy here →The Beauty Boss Instagram Blueprint

Or download my free 80 Content Prompts PDF to get started today.